3 Types of Amazon Product Photography to Look out for
A lot of new sellers on Amazon might not know this, but the top secret of the success of majority multi-million dollar Amazon businesses is nothing but the high-quality photography of their product. The influence of a high quality product photography on Amazon listing is incredible and cannot be overemphasized. They stick out and grab the shopper’s attention.
After testing multiple images and carrying out a bit of research, we have been able to come up with 3 different types of Amazon product photography that performs the magic.
While it is important to get your description written well thoroughly with adequate keyword research, I will like to point to you that a lot of customers don’t bother to read these listings and are more interested in flipping through the images. Now, this is why you need a professional info-graphics to pitch your copy to them. Your copy will mainly do the work of ranking your product and getting them to show up to your prospect, while the info-graphics takes it up from there. It shows the audience the features of the product and what it looks like.
Always take note to ensure that the copy of your info-graphic is short and concise. You only need to pitch the points to the customers.
Product photographs on white backgrounds are great as they allow viewers to see and visualize your product without distractions. In fact, it is a requirement for your main listing on Amazon. However, adding some lifestyle photography to your images allows the customers to picture what it will be like to own one. It triggers the emotion of the customer and you can make use of this to your advantage.
Lifestyle photography involves photographs of your product in an everyday situation scenario. It can be taken either with props or with models to display your product in use. Of course, lifestyle photography usually costs more than the plain white background photography due to the amount of work and planning that goes into staging one.
It is important for you to create a detailed document which should also contain samples of shots that you have in mind. This will help the photographer to understand the kind of scenario that you have in mind.
Sales promotion are particularly a great strategy for getting early sales & reviews as well as getting those old inventories out there. There are quite a number of different ways in which you can launch your Amazon sales promotion. Lightning deals are time-bound and only featured for a few hours. Free shipping gives you a limited time free shipping offer and percentage off gives the customer some discount for the purchase of the product within a certain period.
Getting a nice product photography to suit your sales promotion and a graphic designer to complement it makes it more visible to customers that you are actually offering sales promotion.
There you have it. Those amazing photography products that will help your listings stick out and increase you revenue.